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Marketing That Feels Human

By Win Win Dec 29, 2025
Marketing That Feels Human

Good marketing is just making it easy for the right person to say “that's for me.”

Marketing gets a bad reputation when it sounds like it's trying to win. The best marketing sounds like it's trying to help.


Write for one person

Pick one real person you want to help and write like you're sending them a message, not announcing something to the internet.

Message

What problem do you solve and for whom?

Proof

Show outcomes, not adjectives.

Distribution

Pick one channel and commit for 30 days.

Marketing framework

Small chart: content that converts

Clear problem75%
Specific example70%
Next step60%

When people feel seen, they read. When they understand the next step, they act.


Quick checklist

  • One audience
  • One problem
  • One proof point
  • One next step

Common mistakes

  • Trying to sound impressive
  • Talking about features instead of outcomes
  • Switching channels weekly

Next step

Pick one idea from this post and test it this week. The fastest way to get value is to turn it into a deliverable you can show someone.